Every time a friend asks you what you think about a certain product or to recommend a service for them to use, you are playing an active role in generating a lead for the company. In essence you are being a matchmaker.

Now look at your MLM product or service in the same light: you're playing the role of matchmaker by connecting what you offer to the people need it.

It's a good idea to read to know as much as you can about your "fuel supplier" the company who creates the MLM products or services that you are marketing. Get your hands on their sales reports and see what kind of information they publish about their customer base. This information can be used to make your MLM website more productive and your marketing campaigns more exciting to your prospects.

The key to generating mlm marketing leads is to accent what makes your product or service more suitable to your prospects needs than those of the competition. Identify what is unique about them and to drive home what this difference means in terms of the results your prospects will receive.

Price is no longer the determining factor in making the sale; it's the relationship of benefit to customer that has to be your main focus.

In essence, a lead is a signal of interest, if a person falls in a certain category they may be generally interested in something, but the key is to tune-in to what specific interest the person has and focus your message on it.

It all boils down to knowing your prospects; what they like, what they want, where they want to go in life: they are influenced by the same motivators as you.

Social media networks make this easier than ever. Join into the discussion and you will begin to see where the interest of a group is focused.

When questions are asked in the discussion that relate to your product or service, then you have the opportunity to play "matchmaker" and connect them to the benefits and results that they want.