Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
The Pulse of the Crowd
How Do You Respond To Your Prospects?
Congratulations! You get a checkered flag for completing this important part of the race. You have successfully crafted a marketing message, chosen a delivery format as your market driver and provided your prospect with the information they need to confidently supply you with their contact information to receive their product sample.
Now that you have a qualified prospect for your MLM business, you are ready to move to the next part of the process; responding to the prospect with additional information. In our example we used a product sample as the incentive, but it could have been a newsletter or service demonstration appointment. No matter what your offer is, the objective is to offer your prospect something of value in return for their contact information.
No the task is to convert their initial response of interest into a sale. Depending on what you're selling the process of responding to the prospect can move in several directions. If you are selling a product such as the muscle cream in our example, you have a higher probability for repeat sales and referrals. It is very likely that are prospect groups can become repeat customers and refer new customer. Because muscle pain is not a one-time event, the need for the product is recurring. If you are selling a service that will be used one-time, up-selling to different, complimentary services is your option.
So what happens after the customer receives their product sample, newsletter or has their service demonstration? Here is where many multi-level marketers get the "yellow flag" they fail to acknowledge the prospect's response. The very first thing you should do is mind your road manners and say those two magic words: "Thank You!" Send them an e-mail or pick up the telephone and call to thank them for accepting your offer.
Instead of zooming ahead with a sales pitch, provide a customer satisfaction survey and give them an opportunity to tell you what they liked about the experience as a whole as well as whatever they received and find out if it met their expectations. Your first contact with your prospect is all about them. This supports their value in your mind as well as chips away at the negative impression in the marketplace about MLM companies.
Take your finger off the stopwatch for the sale and hold back your enthusiam about the "income opportunity" of your business, now is not the time. The objective is to connect them with a product or service that they want and gather information that will help you relate to them in the buying process.
If you want to generate responsive leads, then you need to know the pulse of your prospect; what gets them going and what turns them off. Creating an MLM product or service customer satisfaction survey that is brief and to the point will give you the opportunity to move ahead of your competition because most markerters fail to take the time to perform this step. Make this a part of your strategy and you will glide through the obstacle course of getting your prospect to remember you a lot easier.