Pint-Size MLM Promotions

postcardLow Cost Direct Marketing

One of the best ways to generate MLM leads at a low cost is to use a personalized postcard mailing. Postcards are one of the simplest methods you can use to attract attention to your offer.

Following the same procedure as in our example it is easy to acquire a mailing list for your prospect groups. If you combine a personal message with an incentive offer it will be difficult for the prospect to resist for three reasons:

  • The message is brief because of limited size of the postcard
  • The message is clearly visible and accessible
  • The message is directed at the reader

If your prospect is a business owner, postcards are an ideal way to reach the decision maker. As opposed to a letter in an envelope from an unknown company which may be tossed in the trash as "junk mail" a personal message delivered on a postcard is usually delivered to the recipient.

And because of its small size to a postcard will usually be put on top of the rest of the mail and will most likely be read. To insure the best response always include the date of the mailing and address your prospect by their first name.

Keep your message simple and to the point focused on the needs of the prospect. Begin your message with the major benefit, give your prospect an incentive and end the message by giving the prospect a clear way to take action for example to a link to your website or at toll free number they can call.

When you mail your postcards, send them with a first class postage stamp. Research shows that postcards sent in this manner generate a higher response rate. Having your postcards professionally printed is an expensive or you can buy postcards formatted to be printed from your computer.

In terms of the expense, postcards are one of the most inexpensive ways to generate leads with have one of the highest response rates. Using postcards in combination with an incentive offer online can be a very effective way to motivate your prospect to take the next step in toward their purchase decision.

 

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