Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
MLM Prospects Starting Line
h Your Prospects?
Now that you have reviewed your options of delivery formats, you need to know the requirements of presenting your marketing message to your prospects. For example if you decide to use permission based e-mail, the requirement would be the consent from each person to receive your marketing message.
There are many permission based e-mail marketing lists available for purchase or for use through a membership. In addition to sending for exposing your marketing message to your prospect, you must also organize a method for you to respond to your prospect.
Using permission based e-mail would give you the advantage of instant delivery and instant response via an auto responder. When you use an auto responder you can compose a series of messages that can be delivered to your prospect on a designated schedule. This is important because research shows that on an average a person must be exposed to a marketing message at least seven times before they will make a purchase decision.
Staying with our example product of the muscle pain cream, and the three prospect groups that we have identified; athletes, firefighters and construction workers, and the nature of the benefit; immediate relief as well as their interests and preferences using permission e-mail marketing may not be the most effective delivery format to reach these prospects.
The benefit of the product relates to a specific situation; pain relief. Each situation has a specific timeframe, for instance some products can be used every day, while others are used only when the need arises. One of the strongest purchase motivators is when a person has an immediate or recurrent problem they want to solve.
In this case, choosing an interactive banner advertisement delivery format would enable you to respond to the urgency of the problem the prospect is facing. You could design a banner ad to generate a contact form to request a sample, more information or when they click the banner ad they could be redirected to the product website where they could find a list of stores or order the product directly from the manufacturer.