Locating Your MLM Prospects

Where Are Your Customers?

Identifying the prospects who would be most receptive to your MLM message is easier using the strategy outlined in the previous section. Looking at the benefits of your product or service and who is the most likely person who would like to receive those benefits will also tell you about their interests and preferences, which will lead you to the locations where they can receive your message.

Using the previous example of the muscle cream, we know that the benefit is pain relief and we have identified three groups of prospects; athletes, firefighters and construction workers. We know that the reason these are good prospects is because their activities have the potential to cause muscle pain.

Now our task is to identify our prospects related interests and preferences. In this case the term "interests" relates to areas that support the prospect and "preferences" relates to activity associations. Using this strategy we can match use relationship to locate the places where our prospects visit frequently.

Why do we start with a basic three prospect groups? Although there are many people who could be prospects for this particular product, the whole idea is to focus on quality leads with the most potential.

Here are few examples of our prospects interest and preferences:

• Athletes interests: Health and fitness, sports equipment
• Athletes preferences: Sports clubs, gyms, sporting events
• Firefighter interests: Health and fitness, safety equipment, pyrotechnics
• Firefighter preferences: Search and rescue organizations, gyms, health clubs
• Construction worker interests: Safety equipment, bodybuilding, architecture
• Construction worker preferences: Health clubs, builder associations

From this list you can identify publications, websites, directories and groups to deliver your marketing message. When you look at the groups in this profile, it's easy to see that it would make more sense  to choose a body building website instead of a website devoted to parenting. Because even though the prospects in this group may be parents, they would not be looking for information on things to improve their job performance on a parenting website.

And this is the key, you want to approach your prospect when they are tuned-in to the type of information your MLM message delivers. Seeing your message in a location where everything around it supports what you're saying also shows that you know what the heck your doing as a multi-level marketer.

Make a smooth move on your competition who has placed their message all over the place. Play it smart and boost your image at the same time by focusing your message where the prospect wants to see it.