Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
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What Do You Say To Your Prospects?
In order to generate MLM leads you must stimulate your prospects interests and create a method for your prospect to take action so that you can respond. If you match the words and images you can convey the benefits and solutions of your product that your prospect wants and needs.
Using our example product of the muscle cream and our delivery method of an interactive banner advertisement we must now create the words and choose the right images to motivate the prospect to take action.
For example we could use this marketing message text:
"Are you suffering from muscle pain? Get immediate relief by using "Pain Go-Away Cream. Follow this link and get your free sample today."
The two images we could use would show:
- The prospect BEFORE using the muscle cream, showing them in discomfort
- The prospect AFTER applying the muscle cream experiencing relief.
By using these two images you are directly connecting to your prospects experience. When the prospect reads the text of the marketing message it connects to the images as well.
Research shows that people respond to a product or service that identifies with their needs. Notice that the product is mentioned AFTER the customer as the solution and the name of the product is easy to remember.
Placing the prospects needs before the product makes it is easier for your prospect to be convinced that the product is worth investigating. Let's look at what you have accomplished here:
- The emphasis is on the customer (are YOU),
- Their problem (suffering from muscle pain)
- The type of benefit they want (relief)
- When they want it (immediately).
- How they will get the benefit (the product)
- Provided an incentive (get your sample)
- Created motivation (free)
- Defined a course of action (follow this link)
- Defined a time frame for action (today)
The prospect knows they will have to provide information to receive their sample. This marketing message provides the customer with a concrete reason to try or buy the product-in either case you will have secured a lead.