Whether you are working to develop new leads in person or online, the concept is the same: stay focused on the benefits to the user.

You're going to find a lot of MLM discussion forums where the pros exchange information about how to sell. Sure, there are different sales techniques with different types of theories to support them, but the down and dirty on most of these groups is that they are more interested in creating fame for their product or service than providing solutions to their customers.

This is why you are going to bump into quite a few cynical people when you present information about your MLM products. These folks are reluctant to be loyal to ANY product brand because while the sale is important, so is the person who is buying. The prospect has every right to ask the question: "What's in it for me?"

As you maneuver your MLM business online, remember that the Internet user that you are dealing with is a very savvy consumer. The see hundreds of ads each week, but what they respond to is a connection.

You have to create this connection because remember the customer doesn't know you; they don't even know if your company exists or not, so they don't trust you. And let's not forget there have been more than one "black flag" waved against MLM companies.

"Ya gotta be patient and persistent." If you want to make money online so you can bring home a bigger paycheck, focus your attention on building trust in your prospect's mind about your business.

Even if you are marketing for a well known MLM company, you still have your work cut out for you-this is why you need to use every opportunity and avenue you can to encourage your prospects confidence and trust. Engage them, relate to them and most importantly, LISTEN to them and respond in a timely manner.

Creating a "buying mindset" means you need to find ways to make the shopping experience as enjoyable as possible and as informative as necessary. This applies to your product or service as well as to your company. Make it easy for a prospect to verify all of the information presented on your website.

You are in a race to your destination, but don't run over your audience to get there: your prospect will be more interested in what you have to offer if they believe that you have a genuine interest in their wants and needs.

Convince them with proof that your product or service has genuine value that they can use in their lives, show enthusiasm that comes from personal experience and more of your prospects will become your customers.