Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
Crowd Inbox Marketing
Permission Based E-Mail Marketing
Even with the popularity of social media, e-mail or "inbox" marketing is still an effective lead the generation tool for multi-level marketers but it takes a little time to develop or select the right lists and the most important thing is that you must have permission to send your message via e-mail or you'll plow right into the "SPAMMER" barrier wall.
E-mail marketing for MLM can be text, HTML, audio or video newsletters or e-zines, again the format you choose has to be in sync with your expense account of time and money. Remember to give your potential subscribers the option to choose the format they prefer.
You can create your own newsletter or e-zine and place a subscription form on your website pages to build your own list and create an RSS feed for it for exposure. At the same time, advertise your website in well-established newsletters that have thousands of subscribers. Adding you newsletter as a page of your website gives your readers an opportunity to see your information in a larger format and provides them with an opportunity to explore what else you have to offer.
Newsletters and e-zines on a specific topic are much more effective than general interest. Focus on delivering valuable information about ONE topic that is totally focused on the reader. For example, if your MLM product is nutritional supplements, grab your prospect's attention with subject lines that tell them something they might not know:
"Did you know that 5 out of 10 Americans don't get enough Vitamin D?"
Now that you've got your prospects thinking, back up this statement with the facts and link your product to the solution. No matter what MLM product or service you are selling, the key is to add value to your prospect life. Whether it's an idea, technique or resource, give more than they expect to drive home your genuine concern for them and continue the process of branding your business identity in their minds.
Newsletter and e-zine advertising rates are fairly reasonable and the process of creating your own in RSS feed format directs visitors to your website from two different lanes. There are directories online to help you locate the newsletters or e-zine that is most appropriate for your MLM message that will fit your budget as well. Start with one newsletter that is published on a monthly basis and offers "solo" or "sponsored" advertising space for a small fee. Record the number of new prospects each month; respond to their requests for information promptly and be sure to request feedback about their satisfaction with your offer.
Using your website in conjunction with a webpage response form and sponsored newsletter advertising, you will have an integrated marketing system that will generate leads for you every month.
If you decide to create your own newsletter you can advertise that as part of your incentive offer. In addition to two sponsored advertising and newsletters to you can also submit articles to them as well.
These are just couple of ways to get started, but keep in mind that this form of marketingis extremely popular and people are very busy. Make sure that you to take the time to check out what type of newsletters are already available to decide the focus of your newsletter in relationship to your product or service.
Make it easy for yourself; start your MLM newsletter on a quarterly basis until your subscribers to request to receive it more frequently.