Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
Your Internet Marketing Lane
Taking the Direct Route to Your Prospects
With more than 10 billion people using the Internet for shopping, learning and entertainment, it can be overwhelming to develop a strategy unless you narrow your focus. This is what the term "niche marketing" means; finding the groups of prospects that will be most interested in what you have to offer.
It's very tempting to try to present your product to everyone, but this means you will dilute your fuel to the point where it will no longer have the power to fire your engines. By focusing your message on a specific group of people you can really engage them in a conversation that they want to hear.
So how do you know what makes a good niche? Here are the four points that create a good niche:
- It starts with a person's emotional need, the more urgent it is the faster a prospect becomes a buyer. Is your prospect experiencing an urgent need, a painful situation or problem or do they want something badly?
- Sometimes people have a pressing need, but delay in looking for the solution. The prospects in your niche must be actively looking for a solution, they must be searching for the answer to their problem or relief from the pain they are experiencing.
- If the person is looking for a solution, the question is what have they discovered so far? Many times people will investigate a product or service as a potential solution only to find it's not the answer. The third factor that qualifies a nich is when the prospect has only or few or no options.
- Your niche should have at least 1,000 people in it, so you need to know how many people are searching for this solution? If there are 1,000 or more people looking for this solution, you have the last requirement for a good niche.
Now refine these four points by answering the following:
- Where does my prospect have an emotional need that is driven by strong desire?
- What is the unmet need that my product or service can solve?
- How can I offer my service or product in a way that meets their needs?
- Where is my prospect searching for solutions to their need that I can locate?
This all ties into profiling and locating your prospects; By determining your niche first you are able to tailor your message and delivery formats to suit the preferences of your prospects. Defining your niche will save you a huge amount of time, money and effort.