Using Track Activity Reports

webstatsUsing Website Statistics to Increase Traffic

Your MLM web analytics can show you how to link the success of your organic search to paid search campaigns for enhanced results. For instance if you are getting quality organic traffic from Yahoo on a specific keyword, then it's very likely that if you use the same keyword phrase on Google AdWords and Yahoo's Search Marketing you will get good results.

When you review the reports from a paid search campaign, take time to match it to your website traffic statistics to see where they connect. Using the free Google Analytics package this is easy to do.

In the Visitors section you will find out who is visiting your website; the total number as well as unique visitors. It will show you a map of where your visitors are from, which browser they prefer and the languages they speak. The information on their operating system, java support and flash version makes it easier for you to improve the design of your website.

The Traffic Sources section shows you link activity; which sites your visitors were on that referred them to your site as well as the keyword that they used when they started their search. This is valuable if you use AdWords for your search engine advertising.

The Content section shows the popularity ranking of your pages, how many times they are viewed by URL and page title as well as how much time was spent on each page. The Site Overlay feature will display your website and user click areas.

How much of this you translate into paid search all depends on how much you have in your expense account to pay for this traffic. Website statistics play another role in showing you the countries that your visitors are coming from. If you are based in the United States but 35% of your visitors are in countries where English is not the first language, you can make these visitors much more comfortable by providing a translation feature on your website for your content and image captions.

What time does your site receive the highest rate of traffic? Knowing this can help you to launch special promotions when the most attention is focused on your MLM message. This is also a great time to schedule live chat sessions, webinars or podcasts to give your visitors the opportunity to ask questions about your product or service.

Using your website statistics to chart the course of your visitor through your website and analyze the pages that are visited most, is one of the best ways to tweak your Internet marketing route to sales.


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