Get Your Prospects Talking

womGetting Leads from Word of Mouth Advertising

Moving your MLM business into the fast lane in online business world is all about getting people's attention. If you take a look at the race cars on the track you'll see vibrant colors, flashy logos and car detailing. The idea is to make their car impossible to ignore.

Online the more people that talk about your product, the more attention it gets and that results in leads. People are more interested in a product or service when someone else has used it with good results. When someone talks about your product or service, or refers it to other people, this is called Word Of Mouth (WOM) advertising, which is what social media networks do very well.

Where are people talking online? Social networks like Twitter and Facebook; discussion groups or forums, blogs and community oriented websites are great places to spread the word about your product or service.There are more than 500 active social media networks online. That's a lot of conversations and this is becoming the preferred means of communication, with Twitter leading the field.

Word of mouth advertising is simple; a person is exposed to your advertising message in a format that motivates them to tell another person. For example, one advertiser used a cartoon showing a person with a shopping cart full of one particular product, with the cashier asking them, "Do you think you have enough?"

Humor is one of the best ways to embed a message in someone's memory and people like to share things that make them laugh. Creating an MLM advertising message that is easy for people to remember is the key to word of mouth advertising; starting a "buzz" about your MLM product or service leads people to want to experience it.

Most people will take a recommendation for a product or service from a friend more seriously than information provided by someone they do not know. Once a person has used a product or service, or been exposed to it in a way that creates a favorable impression and shares it with others, the resistance to trying the product is reduced.

Word of mouth advertising for your website works in more ways than just stimulating conversation. Driving traffic to your website from social networking groups can be converted to sales when it is reinforced with an incentive to the visitor. For instance, if you design a promotional offer with a special code that is used on specific sites, you can tailor a giveaway to the interest group of that site for each person who clicks over to your site.

Another way that to use word of mouth website advertising can drive traffic to your site is by installing a "tell a friend" form on your pages. This gives your visitors the opportunity to send your MLM website information to people on their mailing lists without leaving your website. Sweeten the deal by offering a complimentary gift of value to the referrer.


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