Navigate the Web with confidence! Put your MLM business into high gear with the Internet marketing tools of RSS feeds, social media, mobile web and landing pages.
Steer potential customers to your offer by giving them the information they're searching for. Attract sponsors to your website with valuable magnetic messages for buyers and use incentives to sweeten the deal.
Size Up Your Competition
Who are you sharing the racetrack with? If you don't know the other drivers and their level of skill on the road, you'll likely to end up in a crash-meaning the other distributors will get the prospects and you'll end up with no sales. As an MLM distributor, you already know that you face stiff competition and that many other distributors are creating websites just like you. To win you need skill, endurance and flexibility in maneuvering on the Internet racetrack to MLM sales.
I can't stress this enough: KEEP YOUR EYES ON YOUR COMPETITION. Don't make the mistake of assuming that they are doing the same thing as you just because they have the same products or services to offer.
Second, keep your feet on the ground and get the facts; as magical as it looks when a website makes it to the Number One listing on Google, there was some serious strategy at work that got them there. But there is not one company that remains in that spot forever, so buckle down and study what your competition is doing and then make up your mind to do it better.
You've got to take this approach because of the point in time you are bringing your MLM business vehicle into the race. If a distributor of the same company has been online for a while, you have to understand their strategy so you can develop your strategy to focus your position on a different angle to attract attention to your offer.
You have probably heard that it's important for a website to have quality inbound links because they improve your search engine ranking. The same is true for marketing a MLM business. What you are aiming for in this Internet race is quality content and relevant inbound links. Getting this job done is a lot harder than it sounds.
You want quality inbound links on your site because they act as a "back door" to bring you additional leads. This is how your competition can beat you to the finish line, so using your trusty keyword list, begin to track what type of inbound links your competitors have on their website.
Search engines pay attention to the keywords used on your website and these links; especially links to "authority" sites or the websites of the Big Guns in your market. If your MLM company produces nutritional supplements, an example of an authority website would be the Office of Dietary Supplements (http://ods.od.nih.gov/) which has a Page Rank of 6.
Always check the page rank of your competitor and the links on their site. This is just one way you can use your competitor's information to your advantage.