A Keyword Driven MLM Domain Name

airtank1Think of your domain name as the "air tank" for your website: it brings an image of your business to a person's mind. You want to create a domain name from a three-four word phrase that's easy for people to remember. It should contain your main keyword to be effective as your primary marketing tool to generate MLM leads.

Your MLM business domain name is more than just the way people find the products or services you sell on the Internet; it's the way they remember you and creates your "brand."

Here is where your keywords come from:

  • The product/service type: Is it for body care or home or business maintenance?
  • Purpose or benefit: Will it help people to make or save money or time, feel better or reduce stress?
  • Who is it for? Males or females; children or adults?

Now here's what you do with this information:

  • Make a list of all of these keywords; eliminate all of the words that don't directly bring a picture of what you are selling to mind.
  • Go to a search engine and type them in the search box inside of quotation marks like this: "keyword."
  • Start with a single keyword for the problem and the solution: "anti-aging"
  • Then extend it to a keyword phrase such as "anti-aging products"
  • Last, extend it to a short sentence such as "anti-aging products for men/women."

List the number of results for each phrase AND the top 5 websites listed in the results. Read the descriptions for their link and visit their homepage. This will give you an idea of how your competition is talking to your audience.

Head over to Wordtracker.com website and repeat the process using their free keyword research tool. Now compare the two lists.

The idea is to combine the keywords into a domain name with no more than 15 characters to avoid typing errors.

Be aware that the simplest domain names such as "anti-aging.com" will more than likely be taken.

Now you are ready to go to a domain registrar and search the different combinations of your keywords, find the one you like best and register your domain. The next step is to secure your webhosting.

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